When answering machines were first introduced it was not uncommon for lots of people to merely hang up with the extremely emotive vow never ever to do business with a company that would be so impersonal about relegate their issues to a recording device. They would go over the matter with similar feeling to any who would listen.
Today even the concept of an operator is an old-fashioned concept in some company as an automated voicing system guides you to the appropriate party to ask a question or voice a question (even then you can expect to leave a message– it doesn’t matter if you made it to the incorrect choice).
With online business it is possible to conduct business with clients who will never hear your voice. That doesn’t mean they aren’t interested in hearing from you.
The reality is the Web is automated in such a method that the only three human responders in a transaction are the customer making the purchase and the storage facility worker appointed to customer satisfaction and the individual charged with actually delivering the product. The autoresponder handles most the non-human contacts with your customers.
When consumers make an online purchase they wish to know that the order was received and fulfillment of the order is in process. This is where an auto-responder becomes a buddy to online businesses. An auto-responder email can immediately be sent out as an order confirmation and greeting. When the item is in fact sent from the warehouse alerting the consumer to the status of their order, another auto-responder message can be activated instantly.
Yet another auto-responder can kick in several days later on asking the customer for feedback