Facebook PPC – Your advantage over your competition using Facebook PPC
Why use Facebook PPC?
Facebook PPC is one of the quickest ways to get targeted traffic coming to your opt-in offer with a daily starting budget of only $5.00 per day. If your other traffic strategies are either costing you too much or just not converting like you want, you should take a closer look at what Facebook has to offer. You can easily get the following benefits.
- Segment your traffic to your perfect prospect
- Chose specific demographics including age, education, gender and much more
- Control your budget and expand as your budget allows.
Facebook PPC – How to ensure you are not banned.
One of the biggest problems many marketers have faced using Facebook PPC is that it was not clear what practices would get you banned from the service. So they tried many different approaches that could cross over the line. These marketers found out that at first they could get away with quite a lot, but as the Facebook platform matured the number of infractions that will get you banned have increased. Since Facebook is making more money on advertising their guidelines have become much tighter.
You can use their terms and conditions to ensure you stay compliant and also get more leads. You can take advantage of they fact that many marketers have been banned and these leads are your for the picking.
Facebook PPC – Best Practice
The best practice for any PPC vendor is to ensure that your website meets the following criteria.
- valid contact address
- Contact telephone number
- Terms and Conditions
- Privacy Statement
Ensuring you meet these criteria will ensure that your ads are more likely to be approved. Read the terms and conditions and find out why they are likely to accept or deny your ads. Keep in mind that the website you advertise should never be an affiliate site, you should have a landing page with some value and then send the traffic to the backend affiliate site. You can also make sure that you ad tag line matches your offer as close as possible.
Facebook PPC Ad Creation Ideas
Try using the following ideas when creating your Facebook campaigns. First one is to ask questions in the title, “Tire of No Leads?” Second one is to share bad news, “Google shut down my site”. The next idea is to use images that differ from all the others that are being served. This will allow you to differentiate your ad and make them wonder what’s different about your offer.
Now that you understand the basics of how to use Facebook PPC you can start your own campaign to get your message out. If you still need further help you can find more information on how to implement Facebook PPC properly, HERE.
Yours in mastery.