In Opt-In List Part 1 we discussed beginner and intermediate strategies to build your list. These included using free solo ad providers, if you are on a tight budget. It is important to know that certain individuals have used this strategy to build huge lists. The others were the use of paid solo ads. This method has huge potential to make your list grow very quickly, especially if you do split testing to dial in your conversion rates as high as possible. Finally, as your list grows you can use ad swaps to increase your list, although there is a potential that your list will get diluted somewhat the more ad swaps you do. Even though ad swaps are free to do, there’s definitely a cost.
Opt-In List – List Brokers
List brokers have access to huge general purpose list and sizable niche lists that can be used to expand your own list greatly. List brokers tend to charge a premium for access to their list since these list tend to be evergreen and very responsive. If you can afford to get access to these list your own opt-in list should grow quickly when used with a solid email follow up series.
Opt-In List – Big email list directories
These are huge general interest lists, not just focused on Internet marketing like many of the solo ad lists available. These list scale easily when used with high converting offers. These general purpose list can be very responsive since they may not have heard of Internet or network marketing previously and if you use copy that relates to a general audience your opt-in list will grow quickly using this strategy.
A really good strategy is to use co-ops, which will be discussed in the next section, to test the effectiveness and conversion rates prior to going full in on one of these lists. This helps to reduce your risk and share the cost among a group, possibly your team would be willing to share the cost and the leads generated.
Opt-In List – Ad Co-ops
So you have been able to purchase reasonably priced solo ads but would like to get access to some of the higher priced solo ads, big list and list brokers. Well this strategy is great for getting access to these more expensive alternative without having to shell out all the cost and risk on your own. The idea is as your team grows you can get them to share the cost of using the higher priced list brokers, big email list and larger solo ad vendors. This is done by selling shares in the ad co-op, so if the cost if 300 for each send, you can offer 10 shares for 30 dollars per share.
This strategy not only allows you access to the methods used by the big players, but also allows you to help your down-line to grow much quicker. By leveraging the same tactics used by the big hitters, your team can start to grow much quicker than they would have if they were doing this all by themselves.
Last time I discussed the first three strategies for building your list and now you have the final three advanced strategies. If you are ready to get started building your opt-in list or expanding it then we need to work together at DotComSecretsx.
Yours in mastery.