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Opt-In List – Six Incredible E-mail Strategies to Explode Your List – Part 2 « Bill Solano

Opt-In List – Six Incredible E-mail Strategies to Explode Your List – Part 2

opt-in listOpt-In List – Six Incredible E-mail Strategies to Explode Your List – Part 2

opt-in list

Engage Your List with a Follow-up email Series

In Opt-In List Part 1 we discussed beginner and intermediate strategies to build your list. These included using free solo ad providers, if you are on a tight budget. It is important to know that certain individuals have used this strategy to build huge lists. The others were the use of paid solo ads. This method has huge potential to make your list grow very quickly, especially if you do split testing to dial in your conversion rates as high as possible. Finally, as your list grows you can use ad swaps to increase your list, although there is a potential that your list will get diluted somewhat the more ad swaps you do. Even though ad swaps are free to do, there’s definitely a cost.

Advanced Strategies

Opt-In List – List Brokers

List brokers have access to huge general purpose list and sizable niche lists that can be used to expand your own list greatly. List brokers tend to charge a premium for access to their list since these list tend to be evergreen and very responsive. If you can afford to get access to these list your own opt-in list should grow quickly when used with a solid email follow up series.

Opt-In List – Big email list directories

opt-in listThese are huge general interest lists, not just focused on Internet marketing like many of the solo ad lists available. These list scale easily when used with high converting offers. These general purpose list can be very responsive since they may not have heard of Internet or network marketing previously and if you use copy that relates to a general audience your opt-in list will grow quickly using this strategy.

A really good strategy is to use co-ops, which will be discussed in the next section, to test the effectiveness and conversion rates prior to going full in on one of these lists. This helps to reduce your risk and share the cost among a group, possibly your team would be willing to share the cost and the leads generated.

Opt-In List – Ad Co-ops

opt-in list

Laser Target Your Opt-in List

So you have been able to purchase reasonably priced solo ads but would like to get access to some of the higher priced solo ads, big list and list brokers. Well this strategy is great for getting access to these more expensive alternative without having to shell out all the cost and risk on your own. The idea is as your team grows you can get them to share the cost of using the higher priced list brokers, big email list and larger solo ad vendors. This is done by selling shares in the ad co-op, so if the cost if 300 for each send, you can offer 10 shares for 30 dollars per share.

This strategy not only allows you access to the methods used by the big players, but also allows you to help your down-line to grow much quicker. By leveraging the same tactics used by the big hitters, your team can start to grow much quicker than they would have if they were doing this all by themselves.

Last time I discussed the first three strategies for building your list and now you have the final three advanced strategies. If you are ready to get started building your opt-in list or expanding it then we need to work together at DotComSecretsx.

Yours in mastery.

opt-in list







Bill Solano

Skype: egsmarketing

E-mail: bill.solano@egs-consulting.com

opt-in list

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Leave A Reply (20 comments so far)

  1. ginny dwyer
    4 years ago

    Thanks Bill. I love solo ads. Instant gratification! But they can get expensive. When you coop with your team it does help to make it more affordable.

  2. Sigrid McNab
    4 years ago

    Hey Bill, I like the step by step series that you are doing. You are giving us some incredible strategies to build our lists. Thank you!

  3. Bill Solano
    4 years ago

    Ginny, Yes co-ops are a great way to get exposure while controlling the cost.


  4. Steve
    4 years ago

    Hi Bill – Good info. I’m not much of a list user, but there is obviously value in it. Thanks for the heads-up.

  5. Marquel Russell
    4 years ago

    Great Post, Bill!

    With many people in our industry struggling to get leads and having minimal funds to invest, Co-Ops are definitely the solution and they don’t take a whole lot of work.

    I love the value that you consistently give, Bill! Keep up the Great Work!

    To Your Infinite Success,
    Marquel Russell

  6. Michelle DeMarco
    4 years ago

    I love Russell Brunson….DotComSecretsX is a valuable tool! Email lists are great as well as solo ads especially when someone is just starting out!

    • Bill Solano
      4 years ago

      Hi Michelle,

      Russell really makes it easy for newbies as well providing some nuggets for experienced marketers. His focus is definitely on building a list and then monetizing as a second objective.


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